Link building is an essential component of Search Engine Optimization (SEO). You can improve your website’s search engine rankings by attaining links from reputable, high-quality websites.
Our custom link-building packages are designed to enable you to build various natural link profiles that can contribute to improved rankings. SEO Services offer several Linking Building Services, each with an unusual mix of benefits and features.
We offer various affordable link-building packages that can enable you to get quality links from various sources. As we are quite careful in our choice of websites, we can assure you that the links that you will get are from trustworthy sources with high-domain authority. Building backlinks for these websites will surely enhance your website’s ranking.
The most significant skill in search engine optimization (SEO) is to know the right link-building strategies that don’t trigger Google Penguin.
However, many SEOs still don’t think beyond 4-to 5 famous linking-building methods, such as writing guest posts, introducing sites to reputed directories, insightful commenting, building infographics etc.
Reason?
The first justification may be that they are not aware of other link-building strategies. The second reason may be they believe developing links through other methods can get their websites penalized by Google.
Few fail-safe, less common link-building techniques that you can adopt in 2024 to build the authority of your clients’ websites.
Without further ado, let’s dive in:-
Lesser-Used Link-Building Strategies for 2024
These link-building strategies are proven to attain backlinks.
USE HARO
HARO stands for ‘help a reporter out’. It is a free service for journalists to see sources for their stories. Also, it helps sources to get helpful media coverage.
You need to keep an eye on source requests applicable to you or your clients’ industries. Once, you find pertinent requests, send excellent pitches to journalists. If the journalists admit your pitches, you are most likely to get backlinks.
Co-author an Article
If you have a famous blog in your industry, you can pitch the admin of that blog an idea about co-authoring an article.
This is a win-win situation for both – the blog will get extraordinary content and you will get a quality backlink from an authoritative website.
The success of this link-building technique relies on how well-known you are and the quality of content you create.
A well-established blog will not accept your pitch unless you are known in your industry or create remarkable content regularly.
Scholarship/ Contest Campaign
Scholarship link building gives many benefits, such as backlinks from high-authority websites, a clearly defined audience, and readily available contact details, efficient outreach, etc.
Here are a few steps that will enable you to run a victorious scholar/contest link-building campaign:-
- Set your goal
- Publish your scholarship
- Make a list of institutions
- Do outreach
- Run the campaign and choose the winner
Turn Mentions Into Backlinks
This is one of the most useful link-building techniques. But this works usually when your brand has some vogue online.
What you are required to do is to find unlinked mentions of your brand name and website on the web and request the webmaster to link those mentions to pertinent URLs.
The procedure may not be as simple as it sounds, but it is not impossible either.
First of all, you are required to find out where your website and brand name have been mentioned. To finish this task, you can use Google or any other paid tool like Fresh Web Explorer to find mentions.
You should learn that not all mentions are worth turning into backlinks.
If you are famous in your industry, you must have lots of mentions. In such a case, you should concentrate on merely high-authority mentions.
Research Report/Case Studies
Research reports and case studies work well as linkbait. SEOs all over the world confirm that research and case studies are favourably useful when it comes to developing backlinks.
Your research reports, and case studies will have more gravity if you have been in your field for a significant amount of time and have gained some popularity.
If you are new to your industry, it will be better if you find a known member in your industry to perform a research or case study with. Doing so will maximize the triumph of your hard work.
Host/Sponsor Events
Hosting/sponsoring events applicable to your industry is an effortless way to get backlinks and social mentions.
Hosting/sponsoring local events not only helps you develop geo-relevant links and local citations but also helps you build a network.
Give Testimonials
In your daily business day, you must be using some tools to run your enterprise smoothly.
When you are pitching companies to compose testimonials for them, you should ensure that you should choose companies that don’t have big market shares.
You might not get a reply if you try to approach Microsoft.
Get Interviewed
Interviewing with pertinent websites is a good way to ensure backlinks. Few good content marketers keep on sharing their thoughts on different platforms, giving us some quality links.
The best way to get interviewed is to find outlets that regularly broadcast interviews relevant to your industry. Then, you can approach them to conduct your interview. You will have more success in your efforts if you try to pitch talking over hot topics in your industry.
Build Wikipedia’s Dead Backlinks
Wikipedia’s domain leader is 100 and its Alexa rank is 5 as of today. A backlink from Wikipedia will be a gain for your website or your clients’ websites.
However, it is not feasible to secure a backlink from Wikipedia without useful techniques and some hard work.
First, you need to find out dead links and broken links pertinent to your industry. And then, you need to create a trustworthy resource on your website relevant to those dead/broken links.
After building an account on Wikipedia, you will be able to supersede those dead/broken links.
Remember, you must add value to your links, or else editors will remove your links.
Write Guides on Hot Topics
People love to know more about hot topics. So making step-by-step guides on hot topics is a good way to get backlinks.
Backlinks are presumably one of the vastly powerful ranking signals. With Google coming to be more and more rigorous on low-quality links, SEOs are finding it hard to develop quality backlinks.